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  • Lisa Hubbell

Unique Carpet Features

Antistatic: The ability of a carpet system to dissipate an electrostatic charge before it reaches the threshold of human sensitivity. This is a desirable attribute if you have ever experienced electro-static shock from rubbing your feet on a carpet, but an additional benefit this feature offers is the protection of your electronic equipment from damage due to static electricity.




"Forever Fresh" Odor Control: Mohawk Floors offers an odor control feature called "Forever Fresh." It is a feature that never wears off or washes off for it is a odor neutralizing mineral built into the carpet. While this is a pleasant feature to have in your carpet, especially in busy households with pets, it does not remove matter from your carpet; therefore, wiping up spills, vacuuming, and professional cleaning are still required. Forever Fresh in Mohawk Floors own words:

Fresh Carpet Technology: Forever Fresh is treated with the unique Fresh Carpet Technology that continually purifies your home by neutralizing odors. And since this is a natural, nontoxic product, it’s safe for you, your kids and your pets to enjoy its softness and comfort.

The Science of Odor Control: Fresh Carpet Technology utilizes Zeolite, a naturally-occurring mineral, to neutralize household odors. This natural, nontoxic technology keeps your carpet and home smelling fresh.

Forever Fresh PDF



"Forever Clean" with Nanoloc Technology: An exclusive Mohawk Floors feature, here is what Mohawk has to say about this feature:

"The best way to avoid stains altogether is to keep dirt and spills from settling into the carpet and becoming a stain. SmartStrand Forever Clean features Nanoloc,™ an advanced nanotechnology that completely encapsulates the SmartStrand fiber to create a superior spill and soil barrier.Forever Clean Exclusive Carpet Protection System is 3x Easier to Clean* SmartStrand Forever Clean simply does not hold onto dirt.

Through independent vacuum testing, SmartStrand Forever Clean has been shown to release three times more dirt than other carpets. That means you can breathe easy knowing that your floor cleans faster, better and easier than ordinary carpets.

Built In Stain Protection: Only SmartStrand Forever Clean has permanent stain protection that prevents spills from locking into the fiber core and becoming a stain.

Dual Inside and Outside Protection with™ NANOLOC SPILL SHIELD: Ultra-fine nanoparticles bond together on a molecular level to encapsulate the fiber with a complete spill and soil shield that makes SmartStrand the easiest carpet to clean."

Forever Clean PDF




Waterproof Backing: Shaw Floors is currently the only manufacturer offering this innovative feature to stop liquids at the base of the carpet. Learn more at Shaw Floors.




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